Groundsure’s brand values are principles that define how we do business.

There are four core brand values that direct our behaviours in all of our activities, creating a common sense of purpose and alignment with a single, shared vision.


Right first time

Customers put their faith in the accuracy of our intelligence and we don’t let them down.

We do:

  • Keep the customer first in our thoughts
  • Commit to total data accuracy
  • Take the right course of action, not the easiest
  • Take pride in maintaining the lowest assessment rate failures in the industry

We don’t:

  • Guess risk and get it wrong
  • Ignore key customer insights
  • Do anything to jeopardise our data integrity

Ambition with integrity

We want to lead the market in the right way – known for our honesty and fairness as well as quality.

We do:

  • Put environmental sustainability at the heart of our decisions
  • Treat every colleague with trust and respect
  • Take success personally
  • Beat targets by aiming beyond them

We don’t:

  • Make customer commitments we can’t uphold
  • Get distracted from our goals
  • Tell anything less than the truth

Experts at what we do

We are the location intelligence authority and we apply our knowledge in the most valuable and effective ways.

We do:

  • Make sure our customers recognise the value of our work
  • Establish trust to build loyalty
  • Look for ways to share our expertise as useful insight
  • Make life easier for our customers

We don’t:

  • Settle for anything less than best practice
  • Present others with obstacles or unanswered

Never stop improving

We are continually looking for new products, innovations and ideas to stay ahead of the market.

We do:

  • Take personal responsibility for continuous professional development
  • Turn customer feedback into commercially sound innovation
  • Share knowledge freely
  • Challenge the status quo

We don’t:

  • Follow the competition
  • Give up
  • Miss an opportunity to learn something new and useful in our work