Location: Brighton

Job Title: Senior Marketing Executive – Insights

Job Type: Permanent

Job Reference: SME-DP-03


This is a challenging role where you would be part of a newly restructured marketing team.  We are looking for a proactive and self-sufficient senior marketing executive who can hit the ground running on various projects.  This position would be ideal for someone with around 3-4 years’ B2B experience who is looking for a challenging yet rewarding new role.

Key purpose

  • To design and manage, with the Senior Marketing Manager, the marketing plan to support the Insights business budget and ongoing growth targets
  • To lead the delivery of the Insights marketing plan across all channels including budget and ROI analysis to identify improvements
  • To work closely with the Insights sales team to identify, develop and deliver opportunities that specifically increase the number and conversion rate of sales leads, including events, online, social, email.
  • To drive engagement and greater awareness of Insights products through communication channels including social, email, events webinars, and advertising
  • Working with the product team to support new product or feature launches for Insights with high quality planning and effective marketing.

Key accountabilities

  • Responsible for delivering marketing activity to a high standard while monitoring and maximising ROI across the Insights marketing activity – targeting several different audiences using analytics tools to illustrate the effectiveness of campaigns.
  • Support NPD development for Insights with the successful planning and promotion of launches, redesigns and product refreshes
  • Management of Insights product range on the marketing website, ordering platform and production of e-commerce reports to illustrate ROI
  • Management of online advertising campaigns across relevant online channels such as Google Paid Search, banner advertising and social advertising
  • Flagging proactive opportunities on how to engage with key industry influencers and the target audience
  • Develop a robust social media strategy for Insights to drive steady social growth and engagement of all channels (in line with business objectives)
  • Create and source engaging Insights content by writing posts and adapting communication materials for social media
  • Drive relationships with Insights customers via the daily management of our LinkedIn, Twitter, Facebook and YouTube social channels
  • Ensure all social and event activity is on brand visually and through tone of voice – responding appropriately to Insights queries on social channels and escalating where necessary
  • Management of all Insights events – including marketing support, creation of marketing literature, all logistical activities ability to attend events around the UK, with overnight stays when required
  • Co-ordinate Insights blog and news posts with the Groundsure content community
  • Ad hoc work as and when required on our Projects business – email campaigns and marketing support as necessary
  • It may be necessary to work across all our products as and when required, depending on the needs of the business.  A flexible approach is required.

Qualifications & Experience

Essential:

  • Experience in a marketing position for a B2B business
  • A high level of commercial awareness, with experience of working closely with sales teams to identify and prioritise marketing activity and illustrating ROI
  • Experience managing a budget to deliver activity on time and within budget
  • Excellent copy writing/proofing and editing skills
  • Email and CRM tool experience
  • Proficient online advertising campaign management
  • Adept use and reporting of Google Analytics.

Desirable:

  • Degree level education
  • Experience of working in the land and property sector
  • Marketing qualification
  • Experience of working on Adobe suite
  • Familiar with Marketo or a similar email management tool
  • Able to manage a WordPress website.

Personal attributes

  • Comfortable to work as part of a team on own initiative
  • Creative, innovative, with drive and enthusiasm
  • Committed to our company, our values and our customers
  • Driven, ambitious, punctual and professional
  • Commercially driven and passionate about what they do
  • Keen interest in this market and the competitive business environment
  • Ability to grasp client needs and consider practical solutions
  • Good time management, results driven and ability to multitask.

 

Application through CV and cover letter only and should be addressed to Rachel Scott, Resourcing Advisor – Ascential.