Location: Brighton

Job Title: Senior Marketing Executive – Insights

Job type: Interim position for 6 months – immediate start

Job Reference: SMEI-02


This is a challenging role where you would be part of a newly restructured marketing team.  We are looking for a proactive and self sufficient marketing executive who can hit the ground running on various projects.  This position would be ideal for someone with around 3-4 years’ B2B experience who is looking for a challenging yet rewarding interim placement.

Key Purpose

  • To design, with the Senior Marketing Manager, the marketing plan that supports the Insights business 2017 budget and growth targets
  • To lead the delivery of the Insights marketing plan across all channels including budget and ROI analysis to identify improvements
  • To work closely with the Insights sales to identify, develop and deliver opportunities that specifically increase the number and conversion rate of sales leads
  • To drive engagement and greater awareness of Insights part of the business through communication channels including social
  • Support new product or feature launches for Insights with customer insights, high quality planning and effective marketing

Key Accountabilities

  • Responsible for delivering to a high standard while monitoring and maximising ROI across the Insights marketing activity
  • Develop a robust social media strategy for Insights to drive steady social growth and engagement of all channels (in line with business objectives)
  • Create and source engaging Insights content by writing posts and adapting communication materials for social media.
  • Ensure all social and event activity is on brand visually and through tone of voice
  • Contribute to NPD development for Insights including the successful planning and support of launches
  • Drive relationships with Insights customers via the daily management of our LinkedIn, Twitter, Facebook and YouTube social channels
  • Regularly report back on performance of Insights social activities based on objectives and identify improvements and actions that ensure best in class social communication
  • Flagging proactive opportunities on how to engage with key industry influencers and the target audience
  • Community management – responding appropriately to Insights queries on social channels and escalating where necessary
  • Supporting PR and Digital agency actives through social media

Qualifications & Experience

  • At least 3 years delivering activity across the marketing mix for a growing B2B business
  • Experience working with sales teams to identify and prioritise marketing activity
  • Experience managing a budget to deliver activity on time and within budget
  • Copy writing skills
  • Degree level education
  • Marketing qualification
  • Ideally some design package experience

Personal Attributes

  • Comfortable to work as part of a team on own initiative
  • Creative, innovative, with drive and enthusiasm
  • Creates and maintains a fast paced environment
  • Committed to our company, our values and our customers
  • Driven, ambitious, punctual and professional
  • Commercially driven and passionate about what they do.
  • Keen interest in this market and the competitive business environment
  • Ability to grasp client needs and consider practical solutions
  • Good time management, results driven and ability to multitask

 

The ability to work self-sufficiently, demonstrate resilience and the willingness to challenge and innovate are highly desirable. The role holder must embrace and consistently demonstrate Groundsure’s key values; being right first time, being ambitious with integrity, never stop improving and expert at what you do.

Please send your C.V. and covering letter to david.phillips@groundsure.com if you have any enquiries prior to applying.