From the Big to the Small, the LFS Conveyancing Awards are open to all Law Firms and there are categories to suit every size of business. Here’s what it meant to two of last year’s winners……
Valerie Holmes, Winner of Best Small Conveyancer, North 2016
As a small office in Yorkshire, we thought that we wouldn’t be able to contend with the big law firms. However, we decided to apply for Best Small Conveyancer, as we knew that even if we only made it to be finalists, we could get some positive PR. We don’t have a large marketing budget for advertising, so any PR coverage we could secure would be great. Putting together the application form gave us a boost and made us realise that we are doing lots of things really well. Being announced as “finalists” was a celebration for the whole team and helped engage staff and clients even more. We went to the Awards Ceremony already pleased with the coverage we had received, so to be announced as “winners” was brilliant! We realised that we could use our success to raise awareness of our company and it was lovely to hear clients walking in and asking for a quote after they had seen an article in the local paper. If you’re a small law firm who doesn’t have thousands of pounds to spend on advertising, the leverage you can get from PR and the relatively small amount of time and money in applying, is a sound business strategy. Valerie Holmes, Property Lawyer
Howells, Best Regional, Best Direct & Best Overall Conveyancing Firm 2016
To win our Regional Award at the LFS Conference 2016 and then to go on to win the Best Direct and Best Overall Conveyancing Firm Award was a huge accolade to the team at Howells. The feedback we received from the mystery shopping element was also very useful as we pride ourselves in selling prospective clients our service and not just our fee. We now use the LFS winners logos to market ourselves on Facebook, twitter and in traditional property publications. As a result, we have seen a direct increase in business. Mark Hobbs, MD
Entry into this year’s Awards is open until 28th February 2017, completed applications need to be submitted by 31st March 2017. Categories include:
- Regional Conveyancing Firm of the Year
- Direct Conveyancing Firm of the Year
- Small Conveyancing Firm of the Year **
- Young Conveyancer of the Year
- Best Website and use of Social Media Firm of the Year
- Best Training Firm of the Year *
- Best Individual Conveyancer of the Year *
- Overall Conveyancing Firm of the Year
*New categories for 2017, include, Best Training Firm and Best Individual Conveyancer. The Small Conveyancer Award allows smaller firms to take part in the process, knowing they will be judged against similar sized firms. **Firms who completed less than 50 transactions, as at September 2016, according to Land Registry figures can enter this category.
Detailed information for each category, previous winners, Judges reports and photo gallery can be on the LFS website www.lfsconference.co.uk
For 2017 the judging process will be enhanced by including client surveys as transactions proceed. These will be undertaken by Shopper Anonymous. Each firm will gain valuable feedback on how clients view the service provided. Other elements of the Judging process include an assessment of the completed application form, a mystery shopping exercise, a compliance check by Legal Eye, a telephone interview, and scoring of the quote pack provided. All these aspects will be discussed and assessed by the Judging Panel when reaching their decision.
Entry to the 2017 Awards takes just a few minutes, simply complete the online entry form http://www.lfsconference.co.uk/site/enter_the_awards/ or contact Debbie Sheard at LFS Debbie.firstname.lastname@example.org who can complete this for you. Once the online entry form has been completed, an application form will be sent to you.